Moisturizing Lipstick Made for Sensitive, Melanated Lips
Meet LUV + CO Non-Toxic Moisturizing Lipstick, a buttery, full-coverage lipstick made with natural mineral pigments and 80% organic ingredients to deliver rich color while helping sensitive and easily chapped lips feel comfortable.
This formula was created with melanated skin and naturally pigmented lips in mind. A high pigment ratio helps the color show up clearly on deeper lip tones, while the shade assortment is curated to complement the undertones commonly found across melanated complexions.
Organic butters, botanical extracts and plant oils help condition the lips while highly concentrated mineral pigments provide bold, even color without relying on synthetic dyes.
Why Your Lips Will LUV It
- Full-coverage, highly pigmented color
- High pigment ratio designed to show up
- Shades curated to complement undertones in melanated skin
- Moisturizing, buttery texture
- Helps condition sensitive and easily chapped lips
- 80% organic ingredients
- 98% natural
- No synthetic dyes
- Talc-free
- Paraben-free
- Mineral-oil-free
- Gluten-free
- Vegan
- Cruelty-free
Net wt. 4.5 g • Manufactured in the USA
Best For
Melanated skin • Naturally pigmented or darker lips • Sensitive lips • Dry or easily chapped lips • Customers avoiding synthetic dyes • Full-coverage lip color • Everyday neutrals and statement shades
Natural Mineral Pigments Without Synthetic Dyes
Many conventional lip colors rely on synthetic dyes for intensity. LUV + CO Moisturizing Lipstick uses natural mineral pigments to create rich color while remaining free from synthetic dyes.
The pigment level is intentionally high so shades remain visible and vibrant on naturally deeper lip pigment instead of appearing sheer, chalky or washed out. The color range is also selected with melanated undertones in mind, helping shades look more harmonious against melanated complexions.
Shade Guide for Melanated Skin
Our lipstick shades range from wearable neutrals to jewel tones, berries and power reds. Current shades include Adore, Captivated, Dearly Beloved, Devoted, Ecstasy, Infatuated, Lovesick, Magic, Spice It Up, Mood and Crush.
- Adore and Ecstasy: bright jewel tones for statement color
- Devoted, Captivated and Infatuated: warm neutrals for everyday wear
- Magic and Spice It Up: power reds in cool and warm undertones
- Lovesick and Dearly Beloved: deep burgundy and berry tones for bold drama
Choosing Lipstick for Naturally Pigmented Lips
Naturally darker lip pigment can alter the way lipstick appears once applied. Sheer or low-pigment formulas may allow the natural lip tone to show through and change the finished color.
Our Moisturizing Lipstick uses a high concentration of pigment to provide fuller, more even color payoff. For the truest result, choose a shade whose undertone complements your complexion and apply directly to clean, moisturized lips.
How to Use
Apply directly to clean lips. One pass provides rich color; add another layer for additional intensity and coverage.
Wear alone for a classic lipstick finish or layer with LUV-U Lip Gloss for additional shine and dimension.
If your lips are very dry, gently exfoliate and moisturize before application for the smoothest finish.
Ingredients
Ricinus Communis (Castor) Seed Oil*, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Helianthus Annuus (Sunflower) Seed Oil*, Butyrospermum Parkii (Shea Butter)*, Theobroma Cacao (Cocoa) Seed Butter*, Simmondsia Chinensis (Jojoba) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Cetyl Alcohol, Phenoxyethanol, Potassium Sorbate, Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract*, Cinnamomum Zeylanicum (Cinnamon) Bark Extract*, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract*, Hydrastis Canadensis (Goldenseal) Root Extract, Citrus Limon (Lemon) Peel Extract*, Citrus Grandis (Grapefruit) Seed Extract, Tocopheryl Acetate (Vitamin E), Natural Vanilla Flavor.
May contain: Mica, Titanium Dioxide, Red Iron Oxide, Black Iron Oxide, Yellow Iron Oxide.
*Certified Organic ingredient.
Moisturizing Lipstick FAQs
Is this lipstick made without synthetic dyes?
Yes. LUV + CO Moisturizing Lipstick uses natural mineral pigments for color and is formulated without synthetic dyes.
Is this lipstick good for sensitive or easily chapped lips?
The formula contains organic oils and butters selected to help condition the lips and provide a comfortable, moisturizing feel. Customers with known ingredient sensitivities should review the full ingredient list before use.
Will the colors show up on naturally dark or pigmented lips?
Yes. The formula uses a high pigment ratio to provide full, visible color payoff on naturally deeper lip tones. This helps minimize the effect of the natural lip pigment changing or dulling the finished lipstick color.
Are the shades designed for melanated skin?
Yes. The shade range is curated to complement the undertones found across melanated complexions, with color families ranging from everyday neutrals to berries, jewel tones and statement reds.
What makes this lipstick moisturizing?
The formula includes ingredients such as castor seed oil, sunflower seed oil, shea butter, cocoa butter, jojoba seed oil and coconut oil to help condition and soften the lips while you wear color.
Related Products
