LUV-U Moisturizing Organic Lip Gloss

High-Shine Moisturizing Lip Gloss Made for Melanated Lips

Meet LUV-U Moisturizing Organic Lip Gloss, a rich, high-shine gloss created for women who want comfortable moisture, visible color and effortless polish in one swipe.

Formulated with a high pigment ratio, LUV-U Lip Gloss is designed to remain visible on naturally deeper lip color instead of disappearing or turning ashy. The shade range was selected to complement common undertones in melanated skin, making it easier to find flattering everyday neutrals, statement shades and clear shine.

The moisturizing formula blends organic castor, coconut, sunflower and jojoba oils with cocoa butter and shea butter for a soft, conditioned feel. It delivers extreme shine with a smooth, non-sticky finish.

Why Your Lips Will LUV It

• Moisturizing, comfortable wear
• High pigment ratio for naturally darker lips
• Shades selected to complement melanated undertones
• Extreme high-shine finish
• Smooth, non-sticky feel
• 90% organic
• 95% natural
• Vegan
• Free from synthetic dyes
• Can be worn alone or layered over lipstick
• Manufactured in the USA

Net wt. 7 ml

Best For

Melanated lips • Naturally pigmented lips • Dry lips • Customers who prefer moisturizing lip color • High-shine looks • Everyday wear • Layering over lipstick

High Pigment Without Synthetic Dyes

LUV-U Lip Gloss uses mineral-based colorants rather than synthetic dyes. The pigment level is intentionally higher than many sheer glosses so color can still read clearly on naturally darker or more pigmented lips.

This means the gloss can be worn as a true color product on its own, not only as a transparent topper.

Made to Complement Melanated Undertones

Color can shift depending on the natural depth and undertone of the lips and surrounding complexion. LUV-U shades are curated with melanated skin in mind so the colors harmonize with warm, cool and neutral undertones instead of looking chalky or washed out.

Shade Collection

Choose from 11 current shades:

• Boheme - a coral shade
• Brown Suga' - a brown based plum shade
• Princess - a bright lavender pink shade
• Warrior - a deep burgundy shade
• Divine - a classic red shade
• Namaste - a light nude shade without metallic
• Mama - a light pink rose shade
• Queen - a plum berry shade
• Clean & Clear - a clear gloss without any color- use with any of our mineral pigments to create your own lip gloss shade
• Sunrise - a metallic neutral
• Sunset - a metallic bronzy cinnamon

Use the product swatches and modeled images to compare how each shade appears across different melanated complexions and lip tones.

How to Use

Apply directly to clean lips for moisturizing color and shine. Reapply as desired throughout the day.

For more dimension, wear LUV-U Lip Gloss over LUV + CO Moisturizing Lipstick. Apply lipstick first, then add gloss to the center of the lips or across the full lip for extra shine.

Ingredients

Ricinus Communis (Castor) Oil*, Cocos Nucifera (Coconut) Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Simmondsia Chinensis (Jojoba) Oil*, Bis-Diglyceryl Polyacyladipate-2, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax*, Theobroma Cacao (Cocoa Butter)*, Butyrospermum Parkii (Shea Butter)*, Tocopheryl Acetate (Vitamin E), Origanum Vulgare Leaf Extract, Thymus Vulgaris (Thyme) Extract, Cinnamomum Zeylanicum Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract*, Hydrastis Canadensis (Golden Seal) Root Extract*, Citrus Medica Limonum (Lemon) Peel Extract*, Citrus Grandis (Grapefruit) Seed Extract*, Phenoxyethanol, Curcuma Longa (Turmeric) Root Powder, Kaolin, Mica (CI 77019), Natural Vanilla Flavor.

May contain: Titanium Dioxide (CI 77891), Black Iron Oxide (CI 77499), Red Iron Oxide (CI 77491), Yellow Iron Oxide (CI 77492).

*Certified Organic ingredient.

LUV-U Lip Gloss FAQs

Is LUV-U Lip Gloss moisturizing?

Yes. The formula contains organic castor, coconut, sunflower and jojoba oils along with cocoa butter and shea butter to help lips feel soft, conditioned and comfortable while wearing color.

Does the color show up on naturally dark or pigmented lips?

Yes. LUV-U Lip Gloss is formulated with a higher pigment ratio than a typical sheer gloss so the color remains visible on naturally deeper lip tones. Final color can vary based on your natural lip depth and undertone.

Is LUV-U Lip Gloss made without synthetic dyes?

Yes. The gloss is formulated without synthetic dyes and uses mineral-based colorants for its pigmented shades.

Can I wear LUV-U Lip Gloss over lipstick?

Yes. Wear it alone for shine and color, or layer it over LUV + CO Moisturizing Lipstick for added moisture, dimension and gloss.

Is this lip gloss sticky?

LUV-U Lip Gloss is designed to provide high shine with a smooth, non-sticky feel, making it comfortable for everyday wear.