LUV+ CO: Your skin's safe space.

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THE SPA CHALLENGE

  • Nearly 60% of spas lack training for treating melanin-rich skin, and many spa retail areas lack deeper foundation and tinted products

  • A 40% lack of availability in darker foundational shades was noted in spa product offerings

  • A majority of spa clients want cultural awareness and inclusive environments, with 56–65% preferring spas that promote diversity and culturally tailored treatments.

  • Minority clients — including Black consumers — are more likely to return to a spa that demonstrates cultural awareness and inclusive practices.

  • 65% of Black consumers report trouble finding skincare services that truly cater to melanin-rich skin.


Serving Diverse Skin Shouldn’t Be Complicated


Spas want to meet the needs of every client — yet many struggle with:

  • Limited shade ranges that leave diverse clients feeling unseen

  • Post-treatment hyperpigmentation concerns

  • Products that irritate sensitive skin

  • Staff uncertainty when recommending inclusive makeup

  • Products that don't meet strict third-party scientific review for non-toxic ingredients

THE LUV + CO SOLUTION


OUR MISSION:

To help spas expand inclusivity without complexity — offering clean, high-performance cosmetics that support sensitive and melanin-rich skin through education and intentional formulation.


Why Spas Choose LUV + CO

LUV + CO is an inclusive skin-wellness cosmetic brand created specifically for sensitive and melanin-rich skin.


  • Hydrating, high-coverage foundation with fewer shades

  • Universal lip + cheek color that works across skin tones

  • Oil-based Vitamin C for gentle brightening and barrier support

  • Clean, conscious formulations

  • Education and training included for spa teams


Founded by a PhD beauty product developer and educator with deep expertise in inclusive formulation and beauty justice.  We care how our ingredients impact our environment but we also care how our ingredients impact our health.


SPA-READY ASSORTMENT


Curated for Retail Simplicity and Performance

Core Inclusive Beauty

  • Hydrating Tinted Moisturizers (6–8 shades)

  • Universal Cheek Mineral Powders (3 shades)

  • 90 % Organic Moisturizing Lip Gloss or Lipstick (3 shade pack)

  • Sensitive Eye Mascara


Skin Wellness Extensions (Treatment Room & At-Home Care)

  • Vitamin C Cleansing Oil

  • Green Tea Hydrating Toner

  • Vitamin C Moisturizing Oil

  • Jojoba Bead Exfoliating Facial Scrub

  • Hydrating Charcoal Mask


Intentionally curated to simplify inventory while maximizing client satisfaction and retail success.

Healthy, Safe Ingredients

5 Star Brand Education

provided for your staff

Certified Non-Toxic

by Campaign for Safe Cosmetics

Easy At-Home Application

EDUCATION & PARTNERSHIP

More Than Products — A True Spa Partner

  • Staff training (virtual or in-person)

  • Shade-matching and post-treatment guidance

  • Retail scripting and education materials

  • Ongoing partner support

MEDIA FEATURES

  • Featured in leading beauty and wellness media

  • Recognized for sensitive-skin and inclusive performance

  • Trusted by clean beauty and wellness professionals

RESEARCH BASED

  • Products formulated based on medical research for top wellness of skin of color

  • Vetted by third-party scientists for non-toxic ingredients

  • Trusted as a brand certified safe for Black consumers

PARTNER WITH US

SEE WHAT PEOPLE ARE SAYING!

★ ★ ★ ★ ★


“I just revamped one of my product enhanced massage services and renamed it: The LUV Skin facial rejuvenation massage, and added LUV Skin products as the featured products in the service and I just have to give Five Stars to every single product!

The oil based cleanser was so nice, I had to use it twice, the exfoliator was amazing and didn’t leave a mess of beads behind on my clients skin, the mask was amazing and didn’t dry too quickly and the toner, face oil and moisturizer left my clients skin feeling so supple & beautifully moisturized!  


Bonus: cleaning up after the service was a breeze, the products washed right off of my applicators and out of my product cups very easily and didn’t stain my towels or sheets!!.”


- Samantha Y.

Zen Wellness Company

Richmond, VA


★ ★ ★ ★ ★


“I like the moisturizer oil because it keeps my skin moist all day long. It gives my face a natural glow.  With the cleansing oil, I see a difference in my skin.  The toner is refreshing!”


- Felicia J.

McDonough, GA


Interested in Partnering With LUV + CO?

We work with select spas and wellness partners aligned with our values. Contact us for more information!


REQUEST SPA PARTNERSHIP INFO