LUV + CO. Conscious Color Cosmetics & Makeup For Black Women

CONSCIOUS COLOR COSMETICS

Unconditional Beauty for Women with a Heart

"It is not beauty that endears, it's love that makes us see beauty." -Leo Tolstoy

melanin match liquid foundation

Our matte yet moisturizing foundation formulated with organic jojoba seed oil and sodium hyaluronate. Vegan. Talc-Free. 14 shades made with you in mind.

shop now

self-care in color

Conscious beauty essentials in diverse shades. 100% natural or made with organic ingredients.

Clean make-up that conquers sensitive skin conditions and naturally conceals to reveal your confidence when desired. LUV colors showcase your creativity and unconditional beauty.

melanin match loose complexion powder

Shop the best complexion powder for melanated skin. Multi-use benefits with buildable coverage. Formulated free of talc and other white based powders to scientifically match your melanin better. Naturally conceals dark marks and protects from damaging sun rays.

shop now

MELANIN MATCH COMPLETE COMPLEXION SYSTEM

A complete, full-size, complexion starter bundle for melanin skin. Bundle includes Chamomile Face Primer, Liquid Foundation, Setting Powder, Brush and Cosmetic Bag.

BUY SYSTEM & SAVE

conscious beauty expertise

Hello! I'm Dr. Melodie, CEO and Founder of LUV + CO. Thanks so much for stopping by! I've been in the color cosmetics industry for 23 years as an artist, educator, and brand/product developer. My Ph.D. is in International Beauty/Fashion Merchandising.

My skin story, as you can see above, is one of sensitivities, acne, environmental & stress damage and hyperpigmentation. I had to decide to overcome a hate relationship with my skin and learn how to LUV it. Color cosmetics in non-irritating formulas helped me conquer that hurdle.

To read more about my story and the brand click above on Our Story. To connect with a member of the LUV Team click below to schedule a 1:1 makeup chat (virtually- I just love vintage phones & boho vibes!)

Connect with us

CONSCIOUS BEAUTY TO US

Conscious. Woke. It's a heart thing.

The LUV + CO conscious beauty standard means that products are mindfully formulated without ingredients on our Gets NO LUV list that are proven to cause disproportionate harm to black women and communities of color so you can be equipped to take care of yourself and those around you. Made with love, from our heart to yours.