CONSCIOUS COLOR COSMETICS
Unconditional Beauty for Women with a Heart
"It is not beauty that endears, it's love that makes us see beauty." -Leo Tolstoy
self-care in color
Conscious beauty essentials in diverse shades. 100% natural or made with organic ingredients.
Clean make-up that conquers sensitive skin conditions and naturally conceals to reveal your confidence when desired. LUV colors showcase your creativity and unconditional beauty.
melanin match liquid foundation
Our matte yet moisturizing foundation formulated with organic jojoba seed oil and sodium hyaluronate. Vegan. Talc-Free. 16 shades made with you in mind.
MELANIN MATCH MINI COLLECTION
Not ready for full size? Get the Deluxe Mini Collection.
- Select your shade range
- 4 Mini Liquid Foundations
- Mini Translucent Powder
- Exclusive Flat Blending Brush
- Reusable Storage Box with Insert
Try all the shades in your range. Test at home or find all over match, concealer or contour shades in mini sizes.
JOIN THE SPREAD LUV MOVEMENT
Interested in starting or adding to your beauty or wellness business? Sell natural and organic beauty products and beauty accessories made with YOU in mind!
- Designed for Melanated Sensitive Skin.
- Safe for All.
- Ground Floor Opportunity
- Enrolling Founding Members Now
conscious beauty expertise
Hello! I'm Dr. Melodie, CEO and Founder of LUV + CO. Thanks so much for stopping by! I've been in the color cosmetics industry for 23 years as an artist, educator, and brand/product developer. My Ph.D. is in International Beauty/Fashion Merchandising.
My skin story, as you can see above, is one of sensitivities, acne, environmental & stress damage and hyperpigmentation. I had to decide to overcome a hate relationship with my skin and learn how to LUV it. Color cosmetics in non-irritating formulas helped me conquer that hurdle.
To read more about my story and the brand click below on Our Story. To connect with a member of the LUV Team click below to schedule a 1:1 makeup chat (virtually- I just love vintage phones & boho vibes!)
CONSCIOUS BEAUTY TO US
Conscious. Woke. It's a heart thing.
The LUV + CO conscious beauty standard means that products are mindfully formulated without ingredients on our Gets NO LUV list that are proven to cause disproportionate harm to black women and communities of color so you can be equipped to take care of yourself and those around you. Made with love, from our heart to yours.
