CONSCIOUS COLOR COSMETICS
Unconditional Beauty for Women with a Heart
"It is not beauty that endears, it's love that makes us see beauty." -Leo Tolstoy
melanin match liquid foundation
Our matte yet moisturizing foundation formulated with organic jojoba seed oil and sodium hyaluronate. Vegan. Talc-Free. 16 shades made with you in mind.
self-care in color
Conscious beauty essentials in diverse shades. 100% natural or made with organic ingredients.
Clean make-up that conquers sensitive skin conditions and naturally conceals to reveal your confidence when desired. LUV colors showcase your creativity and unconditional beauty.
melanin match loose complexion powder
Shop the best complexion powder for melanated skin. Multi-use benefits with buildable coverage. Formulated free of talc and other white based powders to scientifically match your melanin better. Naturally conceals dark marks and protects from damaging sun rays.
MELANIN MATCH COMPLETE COMPLEXION SYSTEM
A complete, full-size, complexion starter bundle for melanin skin. Bundle includes Chamomile Face Primer, Liquid Foundation, Setting Powder, Brush and Cosmetic Bag.
conscious beauty expertise
Hello! I'm Dr. Melodie, CEO and Founder of LUV + CO. Thanks so much for stopping by! I've been in the color cosmetics industry for 23 years as an artist, educator, and brand/product developer. My Ph.D. is in International Beauty/Fashion Merchandising.
My skin story, as you can see above, is one of sensitivities, acne, environmental & stress damage and hyperpigmentation. I had to decide to overcome a hate relationship with my skin and learn how to LUV it. Color cosmetics in non-irritating formulas helped me conquer that hurdle.
To read more about my story and the brand click above on Our Story. To connect with a member of the LUV Team click below to schedule a 1:1 makeup chat (virtually- I just love vintage phones & boho vibes!)
CONSCIOUS BEAUTY TO US
Conscious. Woke. It's a heart thing.
The LUV + CO conscious beauty standard means that products are mindfully formulated without ingredients on our Gets NO LUV list that are proven to cause disproportionate harm to black women and communities of color so you can be equipped to take care of yourself and those around you. Made with love, from our heart to yours.
