CONSCIOUS COLOR COSMETICS
Unconditional Beauty for Women with a Heart
"It is not beauty that endears, it's love that makes us see beauty." -Leo Tolstoy
self-care in color
Conscious beauty essentials in diverse shades. 100% natural or made with organic ingredients.
Clean make-up that conquers sensitive skin conditions, naturally conceals to reveal your confidence, in colors that showcase your creativity and unconditional beauty.
CONSCIOUS BEAUTY TO US
Conscious. Woke. It's a heart thing.
The LUV + CO conscious beauty standard means that products are mindfully formulated without ingredients on our Gets NO LUV list that are proven to cause disproportionate harm to black women and communities of color so you can be equipped to take care of yourself and those around you. Made with love, from our heart to yours.
conscious color collections
conscious beauty expertise
Hello! I'm Dr. Melodie, CEO and Founder of LUV + CO. Thanks so much for stopping by! I've been in the color cosmetics industry for 23 years and have made researching how beauty product ingredients impact women of color my life's work. Professionally, I teach, research, publish and basically live/breath makeup for black women. Yes, my Ph.D. is actually in International Beauty/Fashion Merchandising!
We LUV to partner, collaborate and serve our community so connect with us below to seek expert advice on conscious color cosmetics, speak to a member of the LUV Team or schedule a meeting with me (on zoom, I just love vintage phones & boho vibes). Talk soon!
FEATURED IN
LUV + CO products, collaborations and company news have been featured in the following media.
