LUV LETTERS: Celebrating Conscious Cosmetics — foundation

Having Trouble Finding Your Foundation Shade? Let Us Find Your Melanin Match Finding the perfect foundation shouldn't feel like a guessing game. If you've ever bought a foundation that looked perfect in the bottle but turned orange, red, gray or ashy once you applied it, you're not alone. Finding the right foundation for melanated skin can be especially challenging when you also have hyperpigmentation, uneven skin tone, dryness or sensitive skin. At LUV + CO. in McDonough, Georgia, we believe your foundation should do more than simply look close enough. It should complement your skin tone, work with your undertone,...

The Good Trade has researched and tested make-up brands foundations to find the top 7 Pregnancy Safe Foundations and we made the list!

The beauty scene has changed tremendously over the years. Brands have taken into consideration our specific skin color, type, and needs when creating products. So, no one product will work for everyone and should work for everyone. This is why we have three different ways to formulate your foundation. Our genetic makeup and skin types are different and so you and I may not use the same type of foundation. We can choose between powder, liquid, and cream. To help you make an informed decision, here is a breakdown of the foundation formulas to choose from: POWDER Foundation: -  Powder...