Natural Black Eyeliner Made with Sensitive Eyes in Mind
The LUV Liner is a smooth black pencil eyeliner formulated with sensitive eyes in mind. Its 99% natural, vegan formula glides on to create everything from a fine everyday line to bold definition or a softly smudged smoky eye.
The creamy, blendable pencil gives you control without limiting you to one look. Sharpen it for more precise definition, build the line for greater intensity, or soften the edges for an effortless smoky finish.
Why Your Eyes Will LUV It
- Rich black pencil eyeliner
- Formulated with sensitive eyes in mind
- 99% natural formula
- Vegan
- Gluten-free
- Smooth, blendable application
- Works for precise, bold or softly smudged looks
- Easy to sharpen for customized control
- Versatile enough for everyday or evening eye makeup
Best For
Sensitive-eye beauty routines • Natural black definition • Thin or bold eyeliner looks • Soft smoky eyes • Mature-eye makeup routines • Customers seeking vegan eye makeup • Everyday definition
One Pencil, Multiple Eye Looks
Define: Sharpen the pencil and trace close to the upper lash line for a clean, natural-looking line.
Intensify: Build the color with additional passes for richer black definition.
Smudge: Apply along the lash line and gently soften the edge before it settles for a diffused smoky effect.
Customize: Keep the point sharper for precision or slightly softer for broader, more blended application.
Ingredient Spotlight
Carnauba Wax + Candelilla Wax
Plant-derived waxes that help give the pencil structure while supporting smooth application.
Jojoba Oil
A lightweight botanical oil that contributes to the pencil's creamy glide.
Castor Oil
Helps create a smooth, workable texture for comfortable pencil application.
How to Apply
Sharpen The LUV Liner to your preferred point. Apply along the upper or lower lash line using short strokes, beginning with a thin line and building until you reach your desired intensity.
For a smoky look, gently smudge the liner shortly after application using a small eye brush or clean fingertip. As with any eye cosmetic, discontinue use if irritation occurs.
Ingredients
Copernicia Cerifera Wax (Carnauba Wax), Candelilla Cera (Candelilla Wax), Simmondsia Chinensis Seed Oil (Jojoba Oil), Ceresine Wax, Ricinus Communis Oil (Castor Oil), Phenoxyethanol, Sorbic Acid. May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499).
Shade: Black
Net wt: 0.04 oz
The LUV Liner FAQs
Is The LUV Liner suitable for sensitive eyes?
The LUV Liner is formulated with sensitive eyes in mind and offers a 99% natural formula for customers seeking a simpler eye-makeup option. Individual sensitivities can vary, so discontinue use if irritation occurs.
Is it a true black eyeliner?
Yes. The LUV Liner is a black pencil eyeliner designed to add visible definition along the lash line.
Can I smudge it for a smoky eye?
Yes. Apply the pencil and gently soften the edges shortly after application to create a diffused, smoky effect.
Is The LUV Liner vegan?
Yes. The current formula is vegan and contains plant-derived carnauba and candelilla waxes.
Does this eyeliner need to be sharpened?
Yes. Sharpen the pencil to customize the point for your preferred look. A finer point gives greater precision, while a softer point works well for broader or smudged application.
Can I create both thin and bold lines?
Yes. Use light, short strokes for a thin everyday line, or build additional layers for bolder black definition.
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