The concept of conscious beauty is taking a more deliberate approach to our beauty rituals. But this isn't always simple for POC, who are frequently confronted with a lack of diversity in product lines, let alone beauty products that are all-natural and environmentally friendly.
At Luv + Co, we’ve created beauty essentials that are both inclusive and 100% natural or made with organic ingredients. Who doesn't want an inclusive beauty routine that perfectly meets their skin's demands and is free of harmful chemicals?
Here’s what you need to know about conscious makeup. It's a heart thing, a humanity issue of being seen, needs respected and representation in the marketplace without harm. To us, conscious beauty is clean beauty vamped up with wokeness.
What is clean beauty?
Makeup is such an integral part of many women's everyday routines that they haven't given much thought to the ingredients in each product. Clean beauty is a movement that favors the use of natural components over possibly harmful ingredients found in many traditional cosmetics, such as:
- Aluminum compounds
- Ethoxylated agents
Conscious make-up is formulated to be safer for humans and the environment with intentional attention to historically unrepresented populations. Now more than ever, consumers want to know what’s actually in their skincare and whether they can trust it to go on their face and body, their black body in particular.
Why is conscious make-up important?
If a product is intended to stay on your skin all day or it’s covering a large surface area then you’ll want a formula that’s safe. Unfortunately, many studies have forged links between commonly used ingredients and allergies, irritation, and underlying health concerns. Clean makeup, however, is much kinder to your skin and since it’s completely natural it’s more environmentally responsible.
How can black women benefit from clean beauty products?
Clean beauty has been on the rise in recent years, but it's much more difficult to come by for women of color. We want to help you take care of yourself and the people around you by providing conscious goods that are deliberately made without hazardous substances that have been shown to cause disproportionate harm to black women and communities of color.
If you’re looking for conscious cosmetics that are free from toxins and made with you in mind the search is over! Our specially formulated products include foundation, lipsticks, pigments and more so you can create a makeup regime that makes you feel amazing. Check out our range today.